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PROJECT: CROSSFIT BEYOND THE BOX // IDENTITY
By broadening the mission of CrossFit to coral its current community outreach efforts, I developed a strategy and visual voice for the international corporation. I created the brand, defined the brand guidelines and extended the new brand into a print and digital system while maintaining the current
brand integrity of CrossFit Inc.
![](https://static.wixstatic.com/media/3c173d_984834af426d4d03a290565ecfaa0af5.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3c173d_984834af426d4d03a290565ecfaa0af5.jpg)
![](https://static.wixstatic.com/media/3c173d_606cdde42312437dbd86935fcbfcf35a.jpg/v1/fill/w_147,h_101,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3c173d_606cdde42312437dbd86935fcbfcf35a.jpg)
![](https://static.wixstatic.com/media/3c173d_ad5419fa0ad44a4883cef0af18137cec.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3c173d_ad5419fa0ad44a4883cef0af18137cec.jpg)
![](https://static.wixstatic.com/media/3c173d_984834af426d4d03a290565ecfaa0af5.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3c173d_984834af426d4d03a290565ecfaa0af5.jpg)
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