PROJECT: CROSSFIT BEYOND THE BOX // IDENTITY

By broadening the mission of CrossFit to coral its current community outreach efforts, I developed a strategy and visual voice for the international corporation. I created the brand, defined the brand guidelines and extended the new brand into a print and digital system while maintaining the current

brand integrity of CrossFit Inc.

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© 2021 by Sabrena Deal

Athens, GA      hello@sabrenadeal.com

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